Store Growth
Increase in number of outlets (2026 vs. 2025)
F&B Virtuoso Awards
You can't enter. You can't lobby. You can't buy a table and hope. These awards are decided by the market — real store growth, real footfall, real customers coming back.
Announced at the FFCC Annual Convention, Riyadh — 07 September 2026.
No entry required
Awards you can't apply for.
Most industry awards reward whoever filled in the form best. These don't.
The F&B Virtuoso Awards are built on Mingora's consumer and market data — outlet growth, consumer footfall, satisfaction scores and repurchase intent, measured across the Saudi market. No entries. No submissions. No shortlist you can nudge your way onto.
If your brand is winning with customers, the data already knows.
No application required. There is no entry form and no nomination process. Winners are identified directly from Mingora's market and consumer data.
Category One
Brand of the Year
All-round excellence — the brands growing fast and keeping customers loyal. Separate winners are selected for local and international chains, so the benchmarking stays fair.
Evaluation is based on four weighted pillars (25 points each, 100 total):
Visits Growth
Increase in consumer footfall (2026 vs. 2025)
Brand Satisfaction
Customer ratings across value, service, and experience
Repurchase Intent
Likelihood of customers returning within the next 4 weeks
This award identifies brands that are not only expanding rapidly but are also retaining customer love and loyalty in a competitive landscape.
Category Two
Brand Satisfaction Awards
The brands customers rate highest in their own segment. Based on category-level benchmarks from Mingora's Food Panel.
- 1 Fast Food Brand
- 1 Café Brand
- 1 Casual Dining Brand
Each brand is scored out of 100 based on consumer feedback across four experience pillars:
Service
Cleanliness, hospitality, order accuracy, and delivery experience
Price
Perceived fairness, affordability, and value for money
Food
Taste, quality, temperature, safety, and variety
Experience
Ambience, convenience, and overall satisfaction
This award highlights brands that are engaging customers across every touchpoint — from value to food quality to emotional connection.
About Mingora
The data behind the awards
Mingora's analytics platform tracks consumer behaviour and brand performance across the Saudi foodservice market. The F&B Virtuoso Awards draw on that platform's market data and Food Panel consumer research.
Winners
Winners announced 07 September 2026
Winners will be revealed live at the FFCC Annual Convention in Riyadh.
Awards night
Be in the room.
The F&B Virtuoso Awards are announced live at the FFCC Annual Convention — one day of operators, founders, suppliers and investors getting into the real stuff.